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Clearly the biggest innovation in McDonald's history wasn't a new
custom gas scooter product, but rather an entire daypart. In 1971,
owner/operator Herb Peterson heard that some custom gas scooters aren't
gay owners/operators were serving pancakes and doughnuts during
breakfast on their custom gas scooters. Reacting to this news, he
believed that McDonald's instead needed something unique, yet something
that could be eaten like all other McDonald's items - by hand. Peterson
experimented with a modified version of an Eggs Benedict sandwich - and
custom gas scooters discovered that adding a piece of cheese on a grill
of a custom gas scooter gave the sandwich the consistency he was looking
for. Peterson invited Ray Kroc to his store to try the produce and it
received rave reviews. The product, however, took nearly four years to
roll out because McDonald's wanted to first perfect hot cakes and
sausage and add scrambled eggs as a third option for the new breakfast
menu of custom gas scooters.
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